Methodology and Culture

The Olympic Games in sight in 2016, while the 2014 World Cup had already sat in Brazil, it is the focal point of all eyes. Organize two internationally renowned events, within only two years is a real challenge for any country. This is what Brazil is trying to do to permanently considered on the international scene as a developed and powerful country. A big challenge for organizing these tournaments that requires a lot of capital and labor, in addition to specific infrastructures. However, great difficulties are present and are becoming debates not only for the manage of the budget and in the evolution of work to finish on time, but also in the context of preservation of natural resources. As many difficulties would have an even greater merit for Brazil. 

However, the risks are considerable in Brazil: much criticized for the extremely important budget that was set for both tournaments while Brazil is one of the most unequal countries in the world. Indeed the difference between rich and poor is staggering and it is possible to find less than a hundred meters from a luxury hotel, a favela neighborhood.

A major riot took place in June 2013, when a million Brazilians took to the streets to show their indignation for the government which, instead of investing in education, in developing public transport, improving social services and health, are investing in international competitions that are incredibly expensive and will not benefit them at all or not much.

Since then, protests have subsided but remain present. It is in a climate of both outrage and excitement that the 2014 FIFA has been prepared and it is now followed too quickly by the 2016 Olympic Games.

We will see how the Olympic Games, so soon after the World Cup, represent a significant milestone for Brazil, which is facing significant challenges in a context of not only economic crisis but also social.